Recovering Lost Revenue: Customizing ‘Back‑in‑Stock’ & ‘Abandoned Cart’ Flows Beyond the Defaults

Back‑in‑stock & abandoned cart flow – Modern shoppers are distracted and impatient. Nearly seven out of ten carts are abandoned, and customers sign up for back‑in‑stock alerts only to forget about them moments later. Default automation flows in e‑commerce tools often send the same generic email to everyone, regardless of cart value or customer history. […]