Shopify Analytics vs. BigQuery: Owning Your Data and Building Real Dashboards

Shopify Analytics vs BigQuery – It’s common for founders to open the Shopify dashboard and feel like something is missing. You can see total sales and top‑selling products, but what about lifetime value by product variant, SKU‑level profitability or multi‑touch attribution? Data‑driven leaders quickly realise that Shopify’s built‑in analytics, while great for beginners, only scratch […]