The “Login‑to‑View” Problem: Building Custom B2B Approval Workflows on Shopify

Running a B2B ecommerce operation isn’t just about selling in bulk; it’s also about controlling who can see what. Wholesale distributors don’t want competitors, end‑customers or casual browsers seeing contract pricing. At the same time, legitimate buyers need a friction‑free way to create an account, submit paperwork and get approved. In other words, the user […]