Fixing the Facebook Pixel Gap: Implementing Server‑Side (CAPI) Tracking on WordPress Without Monthly Fees

Every e‑commerce brand has felt the pain: iOS privacy updates and ubiquitous ad blockers have cut off the data pipelines that used to make Facebook ads profitable. Suddenly the Meta Ads Manager shows empty columns, look‑alike audiences stop performing and manual rules fire randomly because the pixel only sees a fraction of your conversions. Agencies […]