GA4 Retention Limits: How to Warehouse Your E-commerce Data Before Google Deletes It

There’s a ticking time bomb inside your GA4 property, and without GA4 BigQuery Export, most founders realize it only after critical data is already gone. If you are relying on the standard GA4 interface to analyze your year-over-year growth, you are likely looking at a hollowed-out version of your history. By default, GA4 deletes detailed […]