The “Anti-CRM” Strategy: Building Custom APIs to Sync Web Apps Directly to Google Sheets

The CEO spent six months and $50,000 implementing an enterprise CRM but without a Custom Google Sheets API Sync, frontline teams still default to spreadsheets. But if you walk into the operations room, you’ll see the truth: The team is still using Google Sheets. They aren’t being stubborn; they are being efficient. For many service […]