B2B E-commerce Pricing: Building Secure, Customer-Specific Price Books on Shopify Plus

To digitize wholesale properly, you must build customer-specific price books directly into your e-commerce architecture. Here is how to use custom middleware and Shopify Plus to hardcode dynamic, user-specific B2B pricing logic that is secure, automated, and impossible to bypass. For wholesale distributors transitioning to digital sales, the biggest hurdle is almost always the pricing […]